Chris
Locke.

Designing the future of impact

Hi, I am currently Global Head of Program at South Summit, delivering world-class experiences that drive deeper collaboration and human centred innovation across Europe, LatAm and Asia.

Passionate about strategic design, entrepreneurship, and making technology more human.

About

Building connections
that matter

I am a design entrepreneur and global ecosystem builder with a proven track record of transforming bold ideas into thriving businesses across international markets by design.  My experience includes partnering with visionary founders and Fortune 500 brands like Nike, AB InBev, and Disney, driving innovation at the intersection of design, technology and business.
Leveraging a deep understanding of global startup ecosystems, an international network, and expertise in human-centered design, I help global leaders and ambitious organizations scale, innovate, and create lasting positive impact.

DESIGN LEADERSHIP AT SCALE

I drive growth through design, strategy and innovation

Strategy

I help founders and teams connect vision to traction through strategy shaped by design, technology and entrepreneurship; focused on clarity, product direction and purposeful, scalable growth.

Product Strategy
Business & Venture Design
Emerging Tech & AI
Market Positioning & Growth
Creativity

I work with organisations to turn ideas into impact through bold, human‑centred design strategies; building scalable systems and creating meaningful product and brand experiences.

Design Leadership
Design Systems & Ops
Human-Centred Innovation
Team Enablement
Advisory

I partner with founders, leaders and fast-growing teams through strategic advisory; offering global insight, design expertise and a network built on meaningful connections.

Founder & Executive Coaching
Board Advisory
Speaking Engagements
Ecosystem & Network Building
Trusted advisor for industry leading brands
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Strategic Impact

Real-world Results

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Insights

Latest thoughts

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Testimonials

Word on the street...

Jose Sopeña headshot

Working with Chris has been an extremely rewarding and positively challenging experience. The programme delivered was really well structured, engaging and masterfully facilitated all along.

Jose Sopeña
Organization Strategy Consultant
John Bengtsson Profile

Chris provided a sublime combination of technology depth, cross-industry awareness, and a truly commercial mindset. He was extremely valuable as we developed our innovation strategies for various clients. I really enjoy working with him.

John Bengtsson
Product Manager, Cascade
Mashed Shafie profile

His patience and empathy is admirable. He is knowledgeable and experienced. I highly recommend Chris if you're looking for someone that helps you to ramp up quickly in the field of design.

Mahshad Shafie
UX Designer at Sogeti
Emilio Ondarza profile

Chris is one of the most creative and strategic person I know. He is gifted with fantastic leadership capabilities, social interaction and a great entrepreneurial mindset.

Emilio Ondarza
Founder, Focus in Talent
HOW I WORK

Good design is good business

What type of projects do you take on?

 I usually work on B2C software, that's my forte--where I shine best. But I also have about 15 B2B software products in my portfolio. I do end-to-end product design + branding.

What is your hourly rate?

I only charge hourly for my ongoing projects that need work on the regular. One-time projects are charged upfront to keep it transparent and clean! My hourly rate is $120.

What time-zone do you work in?

I work Central European Time, but I'm always ready to help out in emergencies, no matter the hour.

What is the typical timeline for a project?

Depends on the scope of the project, really. Some projects take less than a week. Some take months. The best way to find out is to get on a quick call with me, and discuss it. No strings attached!

How do you charge for projects ?

I quote a price upfront--so that you know exactly what you're paying and for what, and there are no surprises later. The exact cost of your project depends on the scope and requirements!

What does your design process look like?

I take a problem-forward approach. Whether we're iterating on an existing product or building a new one from scratch, how to solve the user's problem in the simplest way possible is my first concern.

Send me an email to understand my process in depth!

What metrics do you use to measure success?

The best metrics are customer adoption, happiness, task success, and engagement. There are a number of frameworks such as the System Usability Scale that help us understand product performance and I'm happy to help with that.

What if I need help after the project is complete?

I always make sure to help out my clients one month after the project ends, for free. For any help post that, we can work out an ongoing arrangement!